The Company uses the information described above both for its own marketing efforts, and to help its vendors to better understand the demographics of their target audiences. The Company does provide personally identifiable data to other marketing companies, advertising agencies, data compilers, data companies, and, to the extent permitted by law, individual reference and look-up service programs. Such information may be used to provide consumers with information on products and services that may be of interest.
If consumers in our database have indicated that they do not want to have their data shared with third parties, The Company will limit the use of their data to the suppression, validation and enhancement of existing information held by third parties about its users. For example, marketers may use data about a registrant provided by The Company, such as 'opt-out' information, to suppress or drop the registered user's name from a file of potential customers. Additional information may be used to verify and/or validate the accuracy of existing data on the registrant that was lawfully acquired by a marketer. In addition, our data customers may use data supplied by The Company to enhance or append personally identifiable data to their file for use in postal, email or telephone marketing, subject to the terms of their own privacy policies.
Exceptions may occur in the event of a merger, acquisition, sale of assets of The Company or any of its divisions as a going-concern, or change of control, in which case such data would be considered a business asset and would be transferred subject to the terms of this privacy policy. Nonetheless, our users will always have the opportunity to choose whether or not they want to receive further information and offers from any division within The Company or our marketing partners.